Monogram of the letters T and M, my initials


Gift Delivered to your loved ones in minutes... by drone.

Screens of the dro app

2 Weeks

My Role:

Ideation, UX/UI Research & Design


September 2018

Tools & Methods

  • Mindmapping
  • Collaborative Ideation
  • Quantitative Surveys
  • User Flow
  • Low-fidelity & High-fidelity Prototyping
  • Heuristic Evaluation
  • Sketch
  • Adobe Illustrator
  • InVision
  • Final Cut Pro

The Challenge

Chris Murphy took our class for a Micropublications Workshop. The aim of the workshop was to create a product using collaborative ideation techniques and creativity. Product Design was the ultimate aim; a product that could exist in the market. We had to come up with the idea and then make it into fruition. Our final outcome would need to be market place ready. It could be a marketing poster or an app prototype: it was up to us.

Collaborative Ideation

Working as a team we had to use a Venn Diagram of three factors of Content Delivery. We would then randomly choose one word from each circle and create a product based of the words. This system allowed for unconstrained unique product ideas and pushed our limits. The Venn Diagram shows the 3 main factors.

venn diagram showing content, platform and frequency

My team (Dan, Meghan, Glen and I) ended up with our favourite idea featuring the friends as content, special occasions as frequency and drones as our platform.

We came up the idea of 'ParcelPal' a drone that would deliver a gift to your loved one on Valentine's Day - it would even play a song! (Cue flashbacks to the movie "Say Anything" but set in 2059 not 1989.)

venn diagram on paper with different words inside it
paper with ideas on it
paper with ideas on it

Thinking About Humans

I did some research using information and data that already exists to see how useful a drone delivery gift system would be to my target audience. I considered who my target audeince would be; how useful would my system to people of varying ages, ability and genders. I want to do more research into these factors in order to build around these and find the medium my delivery system should take.

Creating a Brand

Now that I had a firm idea of what I wanted my drone delivery system to become I decided to start building a brand, hence the style would be cohesive with the app UI. I wanted to create a name and a brand for my app. I have decided following research that millenials, my target audience will engage most heavily with content delivered in an app form.


Final Brand: Dro

For Dro's brand I wanted to focus on minimalism and simplictity. I started with Dro's typeface. Experimenting with a few of my personal favourite fonts I decided that 'Brown' was the best fit for my minimalist wordmark. I chose to experiment with my own personal favourites as this was a passion project and I wanted a bit more of me in there.

When creating a colour palette for my brand I looked at colour psychology. I love designing with psychology in mind. Different colours make the human brain feel and think differently. I eventually choose orange, blue and purple as they reflect on the brand values. Orange represents confidence and friendliness, something I want Dro to be seen as; your friend that helps you deliver the best gifts to your loved ones. Blue represents trust, dependability and strength. These are all features that are very important for a deliver service to possess. Purple represents creativity. Purple is also my favourite colour. The whole idea of Dro is creative and trendsetting, and as purple is my favourite colour it also throws a bit more of me into my passion project.

I went back to my original skethes. I wanted to use a stronger visual of a drone in the brand so that it really hit home what Dro did. I took my sketch into Adobe Illustrator and using my colour palette created a modern style illsutration of a drone.

User Flow

After creating a brand for my app it was now back time to focus on the UX. I pinpointed main user activities and tasks for the gift buyer, creating a user flow using post-it notes.

Post it notes on wall showing the flow of a user through the app

Sketches and Low-fidelity Prototyping

After doing some research and discovery of other shopping apps and minimalist UI in general I started sketching some low-fi prototypes and getting my ideas down on paper.

Heuristic Evaluation

After sketching the low-fidelity prototypes, I performed a heuristic evaluation. I made several important improvements, including:

High-fidelity Prototypes

High-fidelity prototype of Dro created in Sketch

As I continued my research and development, I moved to high-fidelity prototypes and went through various design iterations.

Final Design

dro app screens in a mockup

Promotional Video


Reflecting on this project I am very happy with the final outcome and how I pushed myself to create a human-centred UI and delve deep into research. Given more time I would create more functionality and screens including the screen for creating an account and pulling the event information from Facebook. I would also carry out more research, possibly user interviews and a larger number of people completing the Quanatiative Surveys. In terms of UX I would carry out UX tests on the app prototype and the delivery system as a whole.

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