Ideation, UX/UI Research & Design
Tools & Methods
- Collaborative Ideation
- Quantitative Surveys
- User Flow
- Low-fidelity & High-fidelity Prototyping
- Heuristic Evaluation
- Adobe Illustrator
- Final Cut Pro
Chris Murphy took our class for a Micropublications Workshop. The aim of the workshop was to create a product using collaborative ideation techniques and creativity. Product Design was the ultimate aim; a product that could exist in the market. We had to come up with the idea and then make it into fruition. Our final outcome would need to be market place ready. It could be a marketing poster or an app prototype: it was up to us.
Working as a team we had to use a Venn Diagram of three factors of Content Delivery. We would then randomly choose one word from each circle and create a product based of the words. This system allowed for unconstrained unique product ideas and pushed our limits. The Venn Diagram shows the 3 main factors.
My team (Dan, Meghan, Glen and I) ended up with our favourite idea featuring the friends as content, special occasions as frequency and drones as our platform.
We came up the idea of 'ParcelPal' a drone that would deliver a gift to your loved one on Valentine's Day - it would even play a song! (Cue flashbacks to the movie "Say Anything" but set in 2059 not 1989.)
Thinking About Humans
I did some research using information and data that already exists to see how useful a drone delivery gift system would be to my target audience. I considered who my target audeince would be; how useful would my system to people of varying ages, ability and genders. I want to do more research into these factors in order to build around these and find the medium my delivery system should take.
- 1 in 3 men have forgot about their anniversary.
- 74% of Millenials and Generation Z interact with others digitally most often.
- 69.5% of Millenials and Generation Z said they can imagine a future where all purchases are made online.
- Three in four Millenials say online shopping is preferable as it’s ”easier than going to the shops”.
- 39 percent of U.S. consumers planned to purchase experiential gifts for Christmas 2017.
- 80% of UK consumers look online for gifts at Christmas - 35% of these people say they use a tablet or smartphone.
Creating a Brand
Now that I had a firm idea of what I wanted my drone delivery system to become I decided to start building a brand, hence the style would be cohesive with the app UI. I wanted to create a name and a brand for my app. I have decided following research that millenials, my target audience will engage most heavily with content delivered in an app form.
Final Brand: Dro
For Dro's brand I wanted to focus on minimalism and simplictity. I started with Dro's typeface. Experimenting with a few of my personal favourite fonts I decided that 'Brown' was the best fit for my minimalist wordmark. I chose to experiment with my own personal favourites as this was a passion project and I wanted a bit more of me in there.
When creating a colour palette for my brand I looked at colour psychology. I love designing with psychology in mind. Different colours make the human brain feel and think differently. I eventually choose orange, blue and purple as they reflect on the brand values. Orange represents confidence and friendliness, something I want Dro to be seen as; your friend that helps you deliver the best gifts to your loved ones. Blue represents trust, dependability and strength. These are all features that are very important for a deliver service to possess. Purple represents creativity. Purple is also my favourite colour. The whole idea of Dro is creative and trendsetting, and as purple is my favourite colour it also throws a bit more of me into my passion project.
I went back to my original skethes. I wanted to use a stronger visual of a drone in the brand so that it really hit home what Dro did. I took my sketch into Adobe Illustrator and using my colour palette created a modern style illsutration of a drone.
After creating a brand for my app it was now back time to focus on the UX. I pinpointed main user activities and tasks for the gift buyer, creating a user flow using post-it notes.
Sketches and Low-fidelity Prototyping
After doing some research and discovery of other shopping apps and minimalist UI in general I started sketching some low-fi prototypes and getting my ideas down on paper.
After sketching the low-fidelity prototypes, I performed a heuristic evaluation. I made several important improvements, including:
- Decreased the number of upcoming events that would be in the background of the initial screen to avoid overloading the user with visual information.
- Added more drone imagery as that is Dro's USP.
- Decided to add a 'Create' button to the initial screen so Dro was not reliant on pulling the anniversaries, birthdays etc from another party. Many users, especially our target audience's older relatives may not have their data on other websites such as Facebook so it is important that they can add custom events.
- Rounded all buttons in order to increase style consistency.
As I continued my research and development, I moved to high-fidelity prototypes and went through various design iterations.