Monogram of the letters T and M, my initials

My Branding

A creative brand for a creative person


2 Months

My Role:

Ideation, Branding & Illustration


February 2018

Tools & Methods

  • Collage
  • Inspired Ideation
  • Sketching
  • Adobe Illustrator
  • Adobe InDesign

The Challenge

To design a monogram, wordmark and brand guidelines for my own personal branding


I started my research by looking at lettering and typography. Scouring books and magazines I created a moodboard that would set the tone for my project.

collage of T's and M's

I then turned to digital and focused on existing monograms for more inspiration. I turned to my trusty Logo Modernism book - it's featured in My Library for more geometric inspiration.

collage of T's and M's


Following my monogram moodboards I started my initial sketches. I started with just TM and trying different compositions and then moved on to more complex designs.

Up to this point I had been focusing on geometric shapes quite heavily and didn't want to limit my ideas so early on so I started practising some lettering and calligraphy. I added in the A from my surname as well to see how 3 initials might work, allowing myself to see all the possibilities.

Case Study: MIT Media Lab Branding by Pentagram

This branding is so incredibly smart, with the lines representing different sectors within the lab. I loved the flexibility of this branding and how it uses line to create letters abstractly. This inspired me to create a brand as transferable as this.

Going Back to my Roots

After hitting a wall, I decided to rethink the brief and take inspiration from some different sources in order to create something refreshing and unique. I started looking at celtic type in order to inspire some new sketches and ideas.

Possibly the most famous book in Ireland the Book of Kells is a master class in typography, lettering and design. And it comes from around 800 AD.


Ogham is an Early Medieval alphabet used to write the early Irish language in 1st to 6th centuries AD, and later the Old Irish language (6th to 9th centuries). Ogham’s use of line which is now considered modern and abstract became relevant to my current project and I got sketching.

Digitising and Refining my Ogham Sketch

I took my Ogham sketches from paper to digital. I am very happy with the story behind this and how it looks digitally.

Following this I am happy with the final outcome and decided to place it in a mock-up to see how it would look in the real world.


Looking at Versatile Brand

I looked at the City of Melbourne Rebrand and Sport Ireland's brands. They are bright, colourful, versatile and modern. Sport Ireland's 'S' features a nod to celtic design, something I found very intriguing as my monogram has celtic roots as well.

80s Geometric Print

Inspired by bright colours and dynamic prints I started looking at 80s Geometric Print, eventually making my own, using shapes from my monogram within it.

Final Brand



I like the over-all look and feel of my final brand. I love the story behind it and how it reflects my own personal style as well as my heritage. I love the use of dynamic shapes in the geometric print and in my monogram. If I were to go back and build upon this project I would change the colouring to be more orange, matching my portfolio site and CV. I feel the orange/coral colour I have used in this site is more reflective of my personality and my over-all brand.

See Next Case Study

Dro App